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Academy of Handmade

11/18/2014

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We were so pleased when the Academy of Handmade asked us to write about why we love to sell on Instagram, and review Sue B. Zimmerman's workshop on Creative Live. 

Read about it all here ~> http://bit.ly/AcademyofHandmade

If you have a story about where you like to sell your handmade goods, or if you just love Instagram like me, leave a comment below!
 
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Glitter as an Initiative

11/17/2014

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#sparkleinitiative - a compliment, a smile, a pat on the back have the power to transform and move mountains.

Every day there's a chance to sparkle. We know how that sounds! We, along with so many of you, get bogged down when watching the news or reading negative things right in your Facebook timeline. And sometimes those things are heavy and genuinely debilitating. We aren't suggesting a Pollyanna attitude. But close.  How do we handle it all without getting overwhelmed? Especially during the holidays?

Enter attitude. It's that thing only you can control on a daily basis, and it has the power to help or harm. So when we say that a little bit of sparkle can solve most problems, what we mean is that focusing on how to make a situation better, by doing only what we can control, can turn negatives into positives.

This holiday season is a great time to test out sparkle at holiday gatherings, and getting into the sparkly mood. Remember, the only thing you can control is yourself. Let go of other people's opinions and allow only the things that exude positivity into your realm of influence. 

Go forth and sparkle!
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Blog

How [Brand] Helped Three Brands Overcome the Induction Sealing Challenge

Posted on Friday 10th of July 2026
  • The Brands and Their Sealing Nightmares
  • What We Learned from the Failures Along the Way

Paper seal might sound like a simple idea—just a thin layer of material that keeps freshness in and contamination out. But ask any packaging manager who has dealt with leaking ramen cups or soggy sushi boxes, and they'll tell you: induction sealing is where things get tricky.

We worked with three different brands over the past year, each facing a similar core issue—their induction seals weren't holding up under real-world conditions. One was a mid-sized ramen manufacturer, one a growing sushi box supplier, and the third a specialty cupnoodle brand that had recently expanded into new markets.

Here's the honest truth: not every solution worked. Some failed spectacularly before we found what actually did.

The Brands and Their Sealing Nightmares

Brand A—let's call them RamenCo—had been using traditional foil-based induction seals for their instant ramen cups. The seal looked fine in the factory. But once the cups hit distribution, especially in humid regions, about 12% of them would start leaking. That might sound acceptable for a commodity product, but when you're shipping to 30+ countries, 12% rejection means thousands of dollars in write-offs and angry distributors.

Brand B was a smaller operation making artisan sushi box containers for high-end grocery chains. Their problem was different: the induction seal worked, but it left a sticky residue on the paperboard when peeled. Customers complained. The grocery chains threatened to delist them if they didn't fix it within three months.

See also Brand Marketing: How papermart Becomes an Effective Marketing Tool

Brand C was the outlier—a specialty cupnoodle manufacturer that had recently introduced a line of premium, eco-friendly cups. They wanted to move away from plastic-based seals entirely, but every paper-based alternative they tried failed the induction test. Either the seal wouldn't bond properly, or it would delaminate during transport.

What We Learned from the Failures Along the Way

If there's one lesson that stands out from these three experiences, it's this: induction sealing is not a one-size-fits-all technology. What works for a standard ramen cup may fail completely for a sushi box, even if the paper looks similar. The interaction between the induction layer, the substrate, and the sealing parameters is more complex than most manufacturers realize.

We also learned that testing is everything. All three brands had been relying on their suppliers' data sheets and standard quality reports. Those are fine for basic verification, but they miss the nuances. Running your own cross-batch adhesion tests—and I mean actual peel tests, not just visual inspection—can save you months of trial and error.

See also 1

Honestly, we made mistakes too. For RamenCo's first prototype, we tried a solution that worked well in the lab but failed in field conditions because we didn't account for temperature variation during shipping. That set us back by six weeks. But it taught us to always simulate real-world logistics conditions before signing off on a seal design.

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Jane Smith

I’m Jane Smith, a senior content writer with over 15 years of experience in the packaging and printing industry. I specialize in writing about the latest trends, technologies, and best practices in packaging design, sustainability, and printing techniques. My goal is to help businesses understand complex printing processes and design solutions that enhance both product packaging and brand visibility.

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