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Academy of Handmade

11/18/2014

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We were so pleased when the Academy of Handmade asked us to write about why we love to sell on Instagram, and review Sue B. Zimmerman's workshop on Creative Live. 

Read about it all here ~> http://bit.ly/AcademyofHandmade

If you have a story about where you like to sell your handmade goods, or if you just love Instagram like me, leave a comment below!
 
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Glitter as an Initiative

11/17/2014

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#sparkleinitiative - a compliment, a smile, a pat on the back have the power to transform and move mountains.

Every day there's a chance to sparkle. We know how that sounds! We, along with so many of you, get bogged down when watching the news or reading negative things right in your Facebook timeline. And sometimes those things are heavy and genuinely debilitating. We aren't suggesting a Pollyanna attitude. But close.  How do we handle it all without getting overwhelmed? Especially during the holidays?

Enter attitude. It's that thing only you can control on a daily basis, and it has the power to help or harm. So when we say that a little bit of sparkle can solve most problems, what we mean is that focusing on how to make a situation better, by doing only what we can control, can turn negatives into positives.

This holiday season is a great time to test out sparkle at holiday gatherings, and getting into the sparkly mood. Remember, the only thing you can control is yourself. Let go of other people's opinions and allow only the things that exude positivity into your realm of influence. 

Go forth and sparkle!
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Blog

A 5‑Step Checklist for Cost‑Effective Packaging & Printing Orders (And How to Avoid My $900 Mistake)

Posted on Monday 13th of July 2026
  • Step 1: Log In & Grab Your Promo Code
  • Step 2: Get Your Specs Right (Especially for Posters & Envelopes)
    • Posters: The International Women's Day Debacle
    • Envelopes: The Weight Limit Trap
  • Step 3: Don't Ignore the 'Hidden' Costs (Value > Price)
  • Step 4: Think About Packaging for Odd‑Shaped Items (Yes, Like Freightliner Parts)
  • Step 5: Always Do a Final Review—Even If You're Rushing
  • Common Mistakes I Still See People Make

If you've ever ordered packaging or printing online, you know the feeling: you click 'submit,' relax for a few days, and then open the box to find something that's almost right—just not quite. I've been there. More than once.

This checklist is for anyone who needs to get packaging or printed materials right the first time. It's born from a $900 mistake I made in my first year handling orders for a mid‑sized logistics company (2017, if you're keeping score). Since then, I've refined these steps across roughly 250 orders, and they've saved me (and my team) a lot of money and embarrassment.

Step 1: Log In & Grab Your Promo Code

Sounds obvious, right? You'd be surprised. I once ordered $3,200 worth of custom boxes without realizing I hadn't applied a 15% discount that was sitting in my email. That's $480 I just left on the table.

When you're on a site like boxup (or any supplier you use), always start by logging into your account—boxup login if you're using their portal. This ensures your order history, saved specs, and any active discounts are linked. Then, before you add anything to the cart, search for a current promo code. A quick Google search for "boxup promo code" often turns up deals you wouldn't find otherwise. Apply it before proceeding.

Checkpoint: Did you actually see the discount reflected in the total before moving on? If not, stop and double‑check.

Step 2: Get Your Specs Right (Especially for Posters & Envelopes)

This is where most of my mistakes happened. You think you know the dimensions, but—well, I'll give you two real examples.

See also Watch Box Packaging: 7 Cost Questions You Should Ask Before Ordering

Posters: The International Women's Day Debacle

In February 2022, I ordered 500 posters for an International Women's Day campaign. The designer sent me a file with a .25" bleed—standard. But I didn't check the paper weight or finish. We printed on 80lb gloss text, which looks great in hand but curls at the edges when you try to hang it for more than a week. We had to reprint on 100lb cover stock. Total extra cost: $780 plus a 3‑day delay.

See also Why Digital Printing Gives Sheet Labels the Edge in Real-World Production

For an International Women's Day poster (or any large‑format print), here's what I now check:

  • File resolution: minimum 300 dpi at final size
  • Bleed: 0.125" for digital, 0.25" for offset
  • Paper weight: at least 100lb cover (or 300gsm) for durability
  • Finish: matte if it's going in a frame, gloss if it's standalone

Envelopes: The Weight Limit Trap

Another classic: I once designed a set of #10 envelopes for a direct mail piece. Looked beautiful. But I forgot to check the weight of the envelope plus contents against postage. The USPS has strict rules on how much a standard letter can weigh with one stamp.

According to USPS pricing effective January 2025:

A First‑Class Mail letter (1 oz) costs $0.73. A large envelope (flat) up to 1 oz is $1.50, with additional ounces at $0.28.
— usps.com/stamps

So if your envelope plus insert weighs more than 1 ounce, you're either underpaying (risk of return) or wasting money on extra postage. Always weigh a sample before ordering in bulk. For envelopes, I now keep a simple scale on my desk—costs $15, saved me hundreds.

Step 3: Don't Ignore the 'Hidden' Costs (Value > Price)

I know the temptation: you see a low quote and click 'buy.' But my view is that total value matters more than unit price. In my experience managing about 250 orders, the lowest quote cost us more in 60% of cases.

Let me give you a concrete numbers:

  • Setup fees: Offset printing often charges $15–50 per color for plates. Some online printers hide these in the price; others add them later. Read the fine print.
  • Rush charges: If you need something in 2 days instead of 5, expect a 25–50% premium. I once paid $200 extra to rush a job because I missed a deadline—that $200 could have been a cup of coffee if I'd planned ahead.
  • Shipping: Heavy boxes cost more to ship. A $50 discount on the product can disappear in shipping costs.

A quick exercise: before ordering, calculate the total landed cost including shipping, any setup fees, and potential rush premiums. Then compare across suppliers. You'll often find that a slightly higher unit price with free shipping and no hidden fees ends up cheaper.

Step 4: Think About Packaging for Odd‑Shaped Items (Yes, Like Freightliner Parts)

Here's an edge case that bit me: a client needed to ship a heavy metal bracket for a Freightliner truck. They'd found the part number in the Freightliner online parts catalog, but they didn't have the right packaging to ship it safely. They tried a standard corrugated box—didn't fit. Then they tried two boxes taped together—got rejected by the carrier.

If you're shipping anything non‑standard (auto parts, machinery, etc.), don't assume a generic box will work. You need custom‑sized packaging or a rental packaging solution (like what Boxup offers for businesses in Terre Haute). Measure the item's longest dimension, add at least 2 inches of cushion on each side, and choose a box with enough crush strength (edge crush test rating).

See also Greif Drums vs. Generic Industrial Packaging: A Rush Order Specialist's Comparison

Checkpoint: Have you physically placed the item in the box (or a mockup) before finalizing the order? No? Then you're guessing.

Step 5: Always Do a Final Review—Even If You're Rushing

The worst mistake I ever made: skipped the final review because 'it's basically the same as last time.' It wasn't. The color profile was set to CMYK but the file was actually RGB. Every single piece came out with a weird green tint. 1,000 items, straight to the trash. $900 down the drain.

Now I have a pre‑check list that I run through before clicking 'place order':

  1. Is the file in the correct format (PDF with embedded fonts)?
  2. Are all colors set to CMYK (for print) or Pantone if specified?
  3. Is the bleed correct for the size?
  4. Does the order quantity actually match what we need? (I once ordered 250 boxes instead of 2,500—ouch.)
  5. Have I weighed a prototype if it's an envelope or package?
  6. Is a promo code applied? (Yes, double‑check.)
  7. Have I read the supplier's turnaround and shipping policy?

If you run through these seven checks, you'll catch 95% of potential errors. The other 5%? Well, that's where experience and a good vendor relationship come in.

Common Mistakes I Still See People Make

  • Not using a promo code. Seriously, just search for "boxup promo code" or any supplier's code before checkout.
  • Assuming envelope weight is fine. Use a scale! USPS determines price by weight and shape.
  • Choosing paper based on price alone. That $50 savings becomes a $500 reprint.
  • Forgetting to specify bleed. Your poster comes back with white edges—unusable.

Honestly, I'm still learning. I've never fully understood why shipping costs vary so wildly between carriers, but I've learned to get quotes before committing. If someone has insight, I'd love to hear it.

This checklist isn't perfect—but it's saved me from at least a dozen costly mistakes since I started using it. Hopefully it saves you a few too.

See also GotPrint Coupons & More: An Admin's FAQ on Smart Printing Purchases
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Jane Smith

I’m Jane Smith, a senior content writer with over 15 years of experience in the packaging and printing industry. I specialize in writing about the latest trends, technologies, and best practices in packaging design, sustainability, and printing techniques. My goal is to help businesses understand complex printing processes and design solutions that enhance both product packaging and brand visibility.

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