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Academy of Handmade

11/18/2014

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We were so pleased when the Academy of Handmade asked us to write about why we love to sell on Instagram, and review Sue B. Zimmerman's workshop on Creative Live. 

Read about it all here ~> http://bit.ly/AcademyofHandmade

If you have a story about where you like to sell your handmade goods, or if you just love Instagram like me, leave a comment below!
 
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Glitter as an Initiative

11/17/2014

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#sparkleinitiative - a compliment, a smile, a pat on the back have the power to transform and move mountains.

Every day there's a chance to sparkle. We know how that sounds! We, along with so many of you, get bogged down when watching the news or reading negative things right in your Facebook timeline. And sometimes those things are heavy and genuinely debilitating. We aren't suggesting a Pollyanna attitude. But close.  How do we handle it all without getting overwhelmed? Especially during the holidays?

Enter attitude. It's that thing only you can control on a daily basis, and it has the power to help or harm. So when we say that a little bit of sparkle can solve most problems, what we mean is that focusing on how to make a situation better, by doing only what we can control, can turn negatives into positives.

This holiday season is a great time to test out sparkle at holiday gatherings, and getting into the sparkly mood. Remember, the only thing you can control is yourself. Let go of other people's opinions and allow only the things that exude positivity into your realm of influence. 

Go forth and sparkle!
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Blog

A Practical Guide to Choosing and Branding Moving Boxes with Flexographic Printing

Posted on Tuesday 28th of October 2025
  • Implementation Planning
  • Substrate Compatibility for Corrugated Moving Boxes
  • Workflow Integration: From Artwork to Packed Orders
  • Quality Control Setup on Corrugated: Print, Die-Cut, and Barcodes
  • Scaling and Expansion Without Losing Brand Consistency

What if your moving boxes carried the same brand confidence as your retail cartons—without slowing down operations? That’s the promise of modern corrugated workflows. As a brand manager, I’ve seen teams in North America balance budget, timing, and design integrity by starting with a clear process, then choosing Flexographic Printing or short-run Digital Printing where each actually fits. Early planning beats late fixes—every time.

For commodity formats, we’re often tempted to treat boxes as an afterthought. The reality: those boxes can be a customer’s first tactile brand moment during delivery or a move. When I map a program, I bring procurement, design, and operations into one room. We define volumes, SKUs, and the “good enough” color window up front. Somewhere in that discussion, cost matters, and so does supplier choice—yes, even where the boxes come from, whether that’s a regional plant or papermart for smaller runs.

Here’s where it gets interesting: the right workflow pairs substrates, inks, and finishing with realistic metrics. Think ΔE color targets of 3–5 on Kraft, FPY in the 90–95% range with checklists, and changeovers that land in 8–12 minutes once the team is trained. We’ll walk the process step by step so you can launch branded moving boxes on schedule and keep them consistent as demand grows.

Implementation Planning

Start with the decision tree: volumes, run length, and design complexity. If you’re piloting 200–400 units across a few SKUs, Digital Printing with Water-based Ink can be cost-effective. At 1,000–10,000 units per SKU, Flexographic Printing with corrugated-friendly plates usually wins on unit economics. Expect per-unit cost to vary by 10–15% based on flute, liner color (Kraft vs white-top), and ink coverage. And yes, people will ask, “where can you get moving boxes?” I frame that as a channel choice—local converters for speed, national distributors for breadth, or online catalogs when timelines are tight.

Lock creative assets early. Translate brand colors into process builds that behave on porous Kraft. Spot colors are possible, but many brands accept a ΔE of 3–5 against their master for uncoated corrugated because ink sinks differently than on coated board. Keep variable panels (addresses, QR) digital-friendly so Short-Run and Personalized batches are feasible during promos. It’s not perfect science; a bold 100% flood on Kraft can read muddy. Pull it back to 80–90% with a screen for better consistency.

See also Digital Business Card Printing in North America to Reach 40–50% Share by 2026: Sustainability Will Set the Pace

Quick budget note: teams sometimes plan around seasonal promotions they’ve seen—phrases like “papermart $12 shipping code free shipping” pop up in spreadsheets. I treat these as assumptions to validate, not guarantees. Promotions shift, and terms apply. Bake a contingency of 5–8% for freight and plate costs so a last-minute change doesn’t derail your launch.

Substrate Compatibility for Corrugated Moving Boxes

Choose corrugated with the job in mind. A 32 ECT single-wall handles most apartment moves; heavier loads benefit from 44 ECT. Kraft liners mask scuffs and ship wear well; white-top liners elevate print pop but show dents more easily. With Water-based Ink on corrugated, expect a narrower color gamut than on Folding Carton. That’s okay if you set expectations and target a ΔE band of 3–5. For teams wondering “where to buy moving boxes near me,” I push them to sample both Kraft and white-top locally—touch the board, then proof on-press if time allows.

See also E-commerce Packaging Optimization: How ecoenclose Merchant Enhanced Customer Unboxing Experience

Special formats matter. For wardrobe cartons—often described as moving boxes hanging clothes—spec a double-wall or reinforced single-wall plus a metal hanger bar. Keep heavy ink coverage away from creases to reduce cracking. If you’re adding a handle cutout or a viewing slit, review die-lines for stress points and confirm with a transport test. Structural choices beat design fixes when boxes are doing real work in trucks and stairwells.

If sustainability is a priority, ask for FSC-certified liners and recycled content targets. Most suppliers can hit 60–90% recycled content on common sizes. The trade-off? You might see a 5–8% cost bump on certain grades and a slightly narrower color gamut on darker liners. In my view, the brand signal on-pack often outweighs the color nuance in this category.

Workflow Integration: From Artwork to Packed Orders

Map your path: proof, plate, print, post-press, ship. Flexo plate making adds 1–2 days; full prepress to plates typically lands in 2–4 days depending on queue. Digital proofs can appear same day, with press time within 24–48 hours for Short-Run projects. Unit economics swing around the 500–1,000 box mark: below that, digital often wins; above that, flexo throughput pays off. A hybrid workflow—digital for pilots and seasonal art, flexo for base designs—keeps options open without fragmenting the brand system.

In production, plan changeovers tightly. Teams hitting 8–12 minutes per changeover usually run standardized anilox rolls and pre-inked sets for common colors. With basic SPC checks, many plants hold FPY around 90–95%. For e-commerce, reserve ink-real estate for scannable codes; include ISO/IEC 18004 (QR) or DataMatrix if you need traceability. The goal is simple: art files that move from design to corrugated without a dozen email loops.

See also 15% breakthrough in Cost: How Staples Business Cards leads B2B and B2C Clients to Success
See also Cloud Manufacturing: Flexible Production for Staples Business Cards

Quality Control Setup on Corrugated: Print, Die-Cut, and Barcodes

Define what “good” means before the first run. On press, track registration, ink density, and rub resistance. Many teams use a clear Varnishing pass over high-touch panels to cut scuff visibility; others accept natural wear as part of the moving aesthetic. For abrasion, a tap-and-rub test around 200–400 cycles is a reasonable target for transit. If your brand uses QR for offers or support, add a camera check at the folder-gluer to confirm code contrast and size.

Color control on Kraft benefits from a control strip and a handheld spectro at start-up and mid-run. Keep a golden sample library—one per SKU—so operators know the tolerance band visually and numerically (e.g., ΔE ≤ 4 to master on key brand hues). If you must match a vivid brand blue, consider a white underlay on white-top only; on brown Kraft, it’s often better to evolve the palette slightly to a friendly navy that prints predictably.

A quick lesson from a mid-Atlantic launch: a wardrobe box showed edge cracking after load-in. The fix wasn’t a new ink; it was a flute-direction change and a lower coverage panel near the crease. We also swapped lamination for a lighter water-based varnish to maintain flexibility. Not glamorous, but it held up in real stairwells—where most brand impressions actually happen.

Scaling and Expansion Without Losing Brand Consistency

As volumes climb, split the work: keep seasonal, Personalized, or Variable Data on Digital Printing while standard art moves to high-speed Flexographic Printing. Typical throughput ranges from 600–900 boxes/hour on midline corrugated gear once dialed in. Codify specs—ink builds, ΔE ranges, liner choices—so new plants or partners can match results. It’s not glamorous documentation, but it protects the brand when teams change or capacity shifts.

On procurement, teams sometimes track small-batch buys with notes like “papermart shipping code” to manage spot orders. Sensible—just confirm terms and plan buffers for freight variability. If your brand story hinges on that box during delivery or a move, revisit guidelines annually. And yes, if you need an agile source for pilots or extra units, keep papermart on your list while your core converter handles the long runs.

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Jane Smith

I’m Jane Smith, a senior content writer with over 15 years of experience in the packaging and printing industry. I specialize in writing about the latest trends, technologies, and best practices in packaging design, sustainability, and printing techniques. My goal is to help businesses understand complex printing processes and design solutions that enhance both product packaging and brand visibility.

Optimizing Flexo–Digital Workflows for Corrugated Shipping Boxes: A Designer’s Practical Playbook
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